Misfits Market vs Imperfect Foods

Misfits Market vs Imperfect Foods. As we all know, almost 30 to 40 percent of organic food ends up in landfills and wastage. This problem not only wastes much-needed food but also keeps the farmers at a disadvantage.

Misfits Market and Imperfect Foods are emerging amongst the sustainable businesses that aim to reduce landfills by buying and selling ugly food.

Now going to a grocery store is not the thing to do. You can order your favorite veggie, fruit, snack, or dairy product from your home. The American community has a long history of the overpriced food situation.

This is because the grocery stores only keep the veggies and fruits that are perfectly shaped and ripped. Another non-rotten but below par produce is normally wasted and this is where companies like Misfits Market and Imperfect Foods come in.

Both these companies have different features and techniques to serve their customers. We will discuss all those differences in this article and suggest the service that you should choose from the two.

Misfits Market vs Imperfect Foods: Which one is best?


The objective of companies like Imperfect Foods and Misfits Market is to maintain a sustainable supply chain in the food market. As we have already mentioned, a little less than half the agricultural produce is dumped in the USA.

The prices are high as well so we know that the hike in prices is due to the grocery stores that prefer selling perfectly shaped and fresh produce. This is where the “ugly” food companies come in. These companies take the damaged or imperfect but edible produce and sell them at lower prices.

The aim is to reduce the wastage of imperfect produce and make them as affordable as possible. The elimination of food intermediaries is another aspect that reduces the price. These companies tend to purchase veggies and fruits directly from the farmers.


The variety on offer is quite versatile. You will find vegetables, fruits, pulses, protein-rich food, rice, meat, seafood, snacks, and dairy product on each of the two websites mentioned in our article.

The cost factor

Both Imperfect Foods, as well as Misfits Market, have exemplary prices. The main reason behind such a low price is the direct purchase from farmers and the elimination of redundant intermediaries in the food market.

The Misfits Market has a minimum order limit of 30 to 33 dollars. This lower limit can be a problem if you are planning to purchase groceries on a lesser budget. The website automatically lapses orders under the 30 dollars mark.

However, the prices are 40% less than the ordinary grocery store. On the other hand, Imperfect Foods has no such lower-order limit so you get complete freedom to choose your combination.

The prices are 3 to 4 dollars lower than Amazon Fresh or any other competitor in the market. The delivery cost at Imperfect Foods ranges between 4.99 and 8.99 dollars.

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This keeps you at an advantage if your house is near the dispatch point. For farther locations, Misfits Market is the best possible choice because it offers deliveries at 5.5 dollars flat. Both the companies do not charge any membership fee upon registration.

Convenience of usage

Misfits is a very convenient shopping platform where you can easily sign in to access all the site features. It has different weekly plans to choose the combination of food that suits your requirements.

You can easily skip or pause your order at any time. Changes can be made to it whenever you want. The thing that you would not find in Imperfect Foods is the ability to set your own delivery time and date.

Imperfect Foods keeps a closer look at your preferences and choices. There is a recurring list maintained to add your favorite food to your bag automatically. On the contrary, if you repeatedly ignore a certain class of food then it gets added to the never list.

The only downside to the whole process is that your grocery bag is automatically prepared and you get a day or two to amend it. The delivery time is assigned by the company, which is discussed later in the comparison. Imperfect Foods do email their customers before dispatching their order.

Delivery time and date

When you order something online, the delivery time works as a value-adding component. Timely delivery is always preferred but ordering food has other aspects as well.

As we all know, food cannot be received at offices and other formal settings. This is why liberty over setting the delivery time is important.

Misfits Market enables the customers to set the delivery time of their choice. Imperfect Foods set the delivery time on their own. This causes inconvenience but the company ensures that the vehicle usage is reduced to control smoke emission.

Packaging: Misfits Market vs Imperfect Foods

It would be considered fraud if either company promises to reduce the landfills and organic waste but uses non-biodegradable materials for packing. The Misfits Market fulfills its promise by offering complete recyclable material that is made of zero plastic.

The nature of packing is seasonal so you would see different materials being used to pack the ordered food. Imperfect Foods has similar packaging materials, apart from the insulated liners (containing 30% plastic).

To cover this up, Imperfect Foods has introduced a packaging return policy where the company accepts dry and clean bags from customers. Just make sure that the quantity of bags is over five.

Referral system

Misfits Market has a referral system to benefit its customers. All you need to do is to invite your friends to the store. Upon their first purchase, you will receive a shopping credit of 10 dollars.

This credit has a useful life of one year from the date of issuance. Furthermore, you cannot claim more than 30 referral credits in a year.

This works as a motivating factor for the customers where they do good to the ecosystem and receive a monetary reward in return. On the other hand, Imperfect Foods offer no such policy so Misfits wins in this respect.

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Customer support

Many customers on the internet complain about how miserable the customer support is at the Misfits Market. They do not amend the order depending on the change of preferences. The company has an email mentioned on its website.

You would not find a phone number to contact a representative. Imperfect Foods has a considerably cooperative customer support wing. You can find both the email as well as a contact number to register your complaint.

Sourcing problem

One of the main problems that you would face in both Misfits Market and Imperfect Foods is the source from which the food comes. Both the companies promise on their websites to minimize the organic waste produced in the USA.

However, this promise is partially fulfilled as you would often see a veggie or fruit labeled with Mexican origin. The seasonal availability is understandable as Mexico offers different varieties of fruits and veggies.

Notwithstanding their mottos, these companies also collect the veggies and fruits from Mexico that are readily available in the USA. The overall impact is still the same but the USA does not benefit as such.

State accessibility

Although we cannot enumerate the states in which each of the two companies operates, we would advise you to check the list on the official website before ordering. It is an important thing to consider, especially when ordering from Imperfect Foods because the delivery charges are variable.

Blogs and extras

When you visit the website of either of the two companies under comparison, it has a separate section dedicated to blogs. These blogs are informative as they contain recipes, how-tos, and food preservation techniques. Such articles work as a bonus to preserve the already damaged or imperfect food.

What is ugly food?

No food is ugly. This terminology is derived from the perception of the public that they avoid purchasing an imperfectly shaped or rough food. The grocery stores are reluctant to buy this ‘ugly’ food so it gets dumped in the end. These stores prefer perfectly fresh and ideally shaped veggies and fruits.

Is imperfect or ugly food good for health?

Ugly food is not unhygienic or bad for health at all. Such food is avoided due to its imperfect shape and size. The nutrition that you receive by consuming these products is identical to what you would receive from an ideally shaped veggie.

There are many companies like Misfits Market and Imperfect Foods which believe that these imperfect veggies should not fill the landfills and dustbins. Other than this, the best thing about ugly food is that it is 100% organic and non-biologically modified.

How do Misfit Market and Imperfect Foods benefit farmers and the ecosystem?

Companies such as Misfits Market and Imperfect Foods buy organic produce directly from the farmers and sell them to the end consumers. This reduces the involvement of intermediaries and agents so the possibility of farmers getting exploited is remote.

Moreover, purchasing imperfect veggies and fruits from the farmers reduces waste accumulation. This also copes up with national food demand as the ugly food is abundant and cheaper than the perfect ones that you purchase at a grocery store. Other than this, the packaging is entirely biodegradable to keep it environment-friendly.

How to plan a budget at Misfit Market and Imperfect Foods?

Planning a budget on the Misfits Market and Imperfect Foods is pretty different. First of all, you have to register yourself on both completely free platforms.

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The next thing that you need to do is shop. Yes! It is this simple. Misfits Market does not allow you to place an order under the lower limit of 30 to 33 dollars per order. The combination is definite and cannot be changed completely.

However, the delivery time can be set according to the users’ preferences. Moreover, you can skip or pause an order if you do not need it for a week.

Weekly plans with prompt home delivery are one of the most value-adding aspects of the whole ordering process. Imperfect Foods has no minimum order limit restriction so your budget will define your purchase.

The automatic order placing technology offers a hustle-free reordering but the shopping window can be problematic as it requires proper management. The company also sends an email before dispatching your order so that you are aware of the timing of your order.

Misfits Market vs Imperfect Foods: Which one is best?

Selling ugly foods has been a fairly popular market where many companies have invested. The Misfits Market and Imperfect Foods are prime examples of how a product considered waste in one market can prove to be profit-making in the other industries.

However, selling ugly food does not mean that there is no competition or that the services provided by each company are identical. When choosing between Misfits Market and Imperfect Foods, you should consider your requirements. Misfits Market suits an on-and-off user that prefers getting a bag of food when he orders.

There is a certain downside to the company where it fails to accommodate the allergy issues. Furthermore, customer support is not supportive. However, the biggest disadvantage while ordering from Misfits Market is the lowest order quantity limit.

We would recommend purchasing your weekly food from Imperfect food. It has a convenient food swapping feature. The website is designed to automatically group your favorite food and book your order at the date of the company’s choice.

The delivery mechanism is ideal for minimal carbon footprinting, however, the inability to choose your delivery time can be inconvenient. The shopping window of one hour is insufficient to amend your order before it is automatically placed.

Imperfect Foods offer a great service to those buyers who need repeatedly the same combinations of food inside the bag. Automatic ordering is also viable if you can keep a track of the shopping window. So, that was our Misfits Market vs Imperfect Foods comparison guide. Hope it was helpful for you.

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